{"id":272,"date":"2009-01-04T14:50:55","date_gmt":"2009-01-04T11:50:55","guid":{"rendered":"https:\/\/www.emrahyucel.media\/?p=272"},"modified":"2023-01-21T14:55:25","modified_gmt":"2023-01-21T11:55:25","slug":"hollywoodun-gucunu-dogru-yonlendirmeli","status":"publish","type":"post","link":"https:\/\/www.emrahyucel.media\/hollywoodun-gucunu-dogru-yonlendirmeli\/","title":{"rendered":"Hollywood’un g\u00fcc\u00fcn\u00fc do\u011fru y\u00f6nlendirmeli."},"content":{"rendered":"

Bir \u00fclkenin markala\u015fmas\u0131, uluslararas\u0131 toplum nezdinde s\u00f6z sahibi olabilmesi ve raporlarda ad\u0131n\u0131n ba\u015fta yer alabilmesi i\u00e7in hangi k\u0131staslar g\u00f6zetilmeli ve planlar hayata nas\u0131l ge\u00e7irilmeli?<\/strong><\/p>\n

Bu konuda yap\u0131lm\u0131\u015f pek \u00e7ok arast\u0131rma var. Bunlardan en \u00f6nemlisi her sene yay\u0131nlanan Futurebrand \u201cCountrybranding\u201d listesi. Bu listeye gore markan\u0131n olu\u015fmas\u0131nda en \u00f6nemli etkenler \u015f\u00f6yle s\u0131ralan\u0131yor;
\n%35 kulaktan duyulanlar. (arkadaslar\u0131n\u0131z\u0131n ya da yak\u0131n \u00e7evrenizin size o \u00fclke hakk\u0131nda s\u00f6yledikleri. Ya\u015fad\u0131klar\u0131 tecr\u00fcbeler), %18 Internet (\u0130\u00e7eri\u011fi kullan\u0131c\u0131 taraf\u0131ndan olu\u015fturulmu\u015f sitelerin ziyaret edilmesi), %13 Televizyon dizileri ve sinema filmleri ( Bak\u0131n\u0131z Mamma Mia, Lost, Avustralya), %10 gazete ve dergilerde \u00e7\u0131kan makaleler, %3 TV, bas\u0131n ve outdoor reklamlar\u0131.
\nYukar\u0131daki t\u00fcm y\u00fczdeler bir \u00fclkeye ilginin olu\u015fmas\u0131ndaki en \u00f6nemli kanallar. Ayr\u0131ca entellekt\u00fcel d\u00fcnyas\u0131, politik hareketleri, \u00e7evre, tarih, k\u00fclt\u00fcr, insan haklar\u0131 ve di\u011fer konulardaki duyarl\u0131l\u0131\u011f\u0131 gibi pek \u00e7ok etken markala\u015fmay\u0131 g\u00fc\u00e7lendiriyor.<\/p>\n

\u00c7a\u011f\u0131m\u0131z\u0131n bulu\u015fu internet, T\u00fcrkiye\u2019nin tan\u0131t\u0131m\u0131 a\u00e7\u0131s\u0131ndan yetirince kullan\u0131l\u0131yor mu?<\/p>\n

Internet, T\u00fcrkiye\u2019nin tan\u0131t\u0131m\u0131 i\u00e7in yeterince kullan\u0131lmad\u0131\u011f\u0131 gibi, bu sanal ortamda \u00fclkemizin reklam\u0131n\u0131 k\u00f6t\u00fc y\u00f6nde etkileyecek bir\u00e7ok bilgi ve g\u00f6rseller mevcut. T\u00fcm bu bilgilerin \u00f6n\u00fcne ge\u00e7ecek videolar\u0131n ve imajlar\u0131n toplanmas\u0131 ve internetteki belli sitelere giri\u015finin yap\u0131lmas\u0131 gerekiyor.<\/p>\n

\u00c7ok yak\u0131n zamana kadar internet denildi\u011fi zaman akla, bilgi veren, iyi tasarlanm\u0131\u015f bir internet sitesi geliyordu. Oysa son iki y\u0131lda i\u00e7eri\u011fi kullan\u0131c\u0131lar taraf\u0131ndan olu\u015fturulmu\u015f bir internet ortam\u0131n\u0131n \u00f6nem kazand\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. Bu demek ki, kimse art\u0131k bir \u00fclkeye gidece\u011fi zaman o \u00fclkenin turizm bakanl\u0131\u011f\u0131 taraf\u0131ndan yap\u0131lm\u0131\u015f web sitesine ba\u015fvurmuyor. Herkes Travelocity, Tripadvisor gibi sitelere girip, kullan\u0131c\u0131lar\u0131n o \u00fclke ya da b\u00f6lge hakk\u0131ndaki yorumlar\u0131n\u0131 okuyor veya Facebook, My Space gibi sosyal arkada\u015fl\u0131k sitelerindeki gruplar arac\u0131l\u0131\u011f\u0131 ile o b\u00f6lgeler hakk\u0131nda bilgi al\u0131\u015fveri\u015finde bulunuyor. Yani bu da bize, g\u00fcn\u00fcm\u00fcz\u00fcn ge\u00e7erli tan\u0131t\u0131m stratejisinin, bu kanallar arac\u0131l\u0131\u011f\u0131 ile uygulanan Gerilla (Viral) Pazarlama y\u00f6ntemleri oldu\u011funu g\u00f6steriyor.<\/p>\n

\u00d6te yandan Google Maps ve Google Earth \u00fczerinde art\u0131k d\u00fcnyan\u0131n her yerinde gezmek ve daha \u00f6nceden gidece\u011finiz yerleri g\u00f6rmek m\u00fcmk\u00fcn. Pek \u00e7ok potansiyel turistin s\u0131kl\u0131kla yapt\u0131\u011f\u0131 bir \u015fey bu. Oysa T\u00fcrkiye hakk\u0131nda di\u011fer \u00fclkelere k\u0131yasla \u00e7ok daha az video ve imaj y\u00fcklenmi\u015ftir bu sitelere. Zaten olanlar da turizm nitelikli de\u011fil. Biz bu pazarlama tekniklerini Hollywood filmleri i\u00e7in uyguluyoruz. Benzer \u00f6nerilerimizi Turkiye Turizm Tanitimi ihale s\u00fcrecinde sunduk. Sayin Bakan bu konu hakikinda bizimle bilgi alisverisi yapmak istedigini soyledi.<\/p>\n

Internet \u00fczerindeki “i\u00e7eri\u011fi kullan\u0131c\u0131lar taraf\u0131ndan olu\u015fturulmu\u015f” en \u00f6nemli sitelerden biri “YouTube”. Milyonlarca kullan\u0131c\u0131 d\u00fcnyan\u0131n her yerinden gezdikleri destinasyonlar ile ilgili g\u00f6r\u00fcnt\u00fcleri y\u00fckleyip di\u011fer insanlar ile payla\u015f\u0131yorlar. E\u011fer siteye ula\u015fabilirseniz Akdeniz’de herhangi bir sahil kasabam\u0131z\u0131n ad\u0131n\u0131 yaz\u0131n. Ne demek istedi\u011fimi \u00e7ok net anlayacaks\u0131n\u0131z. Kendinizi T\u00fcrkiye\u2019yi seyahat etmek isteyen o insan\u0131n yerine koyun. Plan yapmadan gidece\u011finiz yeri g\u00f6rmek istemez misiniz? Internet bu y\u00fczden turizmde \u00e7ok \u00f6nemli bir karar mekanizmas\u0131 haline geliyor. Youtube’u siz kendi \u00fclkenizde kapat\u0131rsan\u0131z orada sadece insanlar\u0131n gidip bir \u015fey izlemesini de\u011fil, mesela Antalya’da bir motelin kendi kameras\u0131yla \u00e7ekti\u011fi tan\u0131t\u0131m filmini Youtube’a koymas\u0131n\u0131 da engellemi\u015f oluyorsunuz.
\nTurizm Bakanl\u0131\u011f\u0131’n\u0131n, elindeki film ve imajlar\u0131n internetteki do\u011fru kanallarda payla\u015f\u0131labilmesi i\u00e7in profesyonel ki\u015filer kadar amat\u00f6r kullan\u0131c\u0131larla da i\u015fbirli\u011fi yapmas\u0131 gerekiyor. Bizim de bundan referansla bakanl\u0131\u011fa sundu\u011fumuz bir tak\u0131m \u00f6neriler var.<\/p>\n

B\u0131rakal\u0131m Fransa\u2019y\u0131 sadece Paris bile T\u00fcrkiye\u2019ye gelen turist say\u0131s\u0131n\u0131 katl\u0131yor. T\u00fcrkiye\u2019nin turizm sekt\u00f6r\u00fcnde ba\u015fa g\u00fcre\u015fmesi i\u00e7in hedefleri ne olmal\u0131d\u0131r?<\/strong><\/p>\n

T\u00fcrkiye, gelen turist say\u0131s\u0131 a\u00e7\u0131s\u0131ndan karamsar bir noktada de\u011fil. \u015eu anda d\u00fcnyada ilk 10 i\u00e7erisindeyiz. Bu ge\u00e7mi\u015f 10-15 y\u0131l \u00f6ncesine k\u0131yas ile inan\u0131lmaz bir ba\u015far\u0131. Ayr\u0131ca gelen turistin b\u0131rakt\u0131\u011f\u0131 gelir a\u00e7\u0131s\u0131ndan da iyi bir konumday\u0131z. Bakanl\u0131\u011f\u0131n amac\u0131 \u015fu anda y\u0131ll\u0131k %13 civar\u0131nda olan b\u00fcy\u00fcme h\u0131z\u0131n\u0131 daha da artt\u0131rarak 2023 y\u0131l\u0131nda (Cumhuriyetin 100. y\u0131l\u0131nda) ilk 5 destinasyon aras\u0131na girebilmek. Bu iyi bir vizyon ve hedef. Ancak \u015fu ana kadar bu say\u0131lar\u0131 tutturabilmemizin ard\u0131nda, yabanc\u0131 paran\u0131n T\u00fcrkiye\u2019deki al\u0131m g\u00fcc\u00fcn\u00fcn y\u00fcksek olmas\u0131 ve tarihi ve do\u011fal g\u00fczellikleri var. Bunlar\u0131n her ikisi de bizim katt\u0131\u011f\u0131m\u0131z de\u011ferler de\u011fil. Bu \u00f6nemli bir nokta. 2023 hedefini tutturabilmemiz i\u00e7in bilin\u00e7li bir turizm stratejisi izlememiz \u015fart.
\nAyr\u0131ca 15 y\u0131l once turizme kapal\u0131 olan Rusya\u2019n\u0131n art\u0131k en \u00e7ok turistik gezi yapan ve para harcayan \u00fclke konumuna gelmesi en \u00e7ok bize yarad\u0131.<\/p>\n

Ne kadar \u00e7ok turist \u00fclkemize gelir ve memnun kal\u0131rsa, ileride beraberinde o kadar turisti getirecektir. Burada \u00f6nemli olan evlerine d\u00f6nd\u00fcklerinde T\u00fcrkiye izlenimlerinin ne oldu\u011fu, beklentilerine cevap verip vermedi\u011fidir. \u00dclkemizi ziyaret eden turist ne kadar \u00e7ok olursa b\u0131rakaca\u011f\u0131 gelir de do\u011fru orant\u0131da o kadar artacakt\u0131r. Bu tavuk, yumurta hikayesi.<\/p>\n

Ge\u00e7enlerde K\u00fclt\u00fcr Bakan\u0131 Ertu\u011frul G\u00fcnay, Hollywood\u2019a \u00e7a\u011fr\u0131 yapt\u0131 ve \u201c\u00fclkemize gelin, sizlere her t\u00fcrl\u00fc kolayl\u0131\u011f\u0131 sa\u011flayaca\u011f\u0131z\u201d dedi. T\u00fcrkiye \u201cTroy-Truva\u201d filmine ev sahipli\u011fi yapamay\u0131nca set Malta\u2019da kurulmu\u015ftu. Biliyoruz ki; y\u00fcksek b\u00fct\u00e7eli filmlerin \u00e7ekildi\u011fi her \u00fclke ihya oluyor. Dev prod\u00fcksiyon \u015firketlerinin T\u00fcrkiye\u2019ye gelmesinin, tan\u0131t\u0131m\u0131m\u0131z ve markala\u015fmam\u0131z a\u00e7\u0131s\u0131ndan \u00f6nemi nedir?<\/strong><\/p>\n

Say\u0131n bakan\u0131m\u0131z\u0131n bu konudaki tavri \u00e7ok \u00f6nemli. Lakin Hollywood\u2019un yap\u0131lan \u00e7a\u011fr\u0131y\u0131 duydu\u011fundan emin de\u011filim. Ge\u00e7ti\u011fimiz may\u0131s ay\u0131nda MGM\u2019in ba\u015fkan\u0131 Perry Stahman\u2019\u0131 getirerek Say\u0131n Bakan\u0131m\u0131z ile tan\u0131\u015ft\u0131rm\u0131\u015ft\u0131m. Ziyaretimizin sebebi MGM\u2019in yenisini yapmay\u0131 planlad\u0131\u011f\u0131 \u201cTopkap\u0131\u201d projesinin orjinal mekanlar\u0131nda \u00e7ekilmesi talebi idi. \u00c7\u00fcnk\u00fc \u015fu anda bu film Almanya\u2019da tekrar yap\u0131lacak Topkap\u0131 setlerinde \u00e7ekilecek. Say\u0131n Bakan\u0131m\u0131z bu konuda gerekli olan \u201cte\u015fvik\u201d yasas\u0131n\u0131 2009\u2019dan \u00f6nce \u00e7\u0131karmaya \u00e7al\u0131\u015facaklar\u0131n\u0131 s\u00f6ylemi\u015fti.
\n\u00dclkemizin yabanc\u0131 yap\u0131mlarda lokasyon olarak kullan\u0131lmas\u0131 \u00e7ok \u00f6nemli. Bir \u00fclkenin tan\u0131t\u0131m\u0131 i\u00e7in internetin kullan\u0131lmas\u0131n\u0131n \u00f6nemi kadar bir filmin \u00e7ekildi\u011fi yer de filmin konusu kadar izleyenleri etkileyecek ve onlar\u0131n merak\u0131n\u0131 uyand\u0131racak etkili bir tan\u0131t\u0131m arac\u0131d\u0131r. Bu y\u00fczden T\u00fcrkiye’nin hem interneti etkin kullanmas\u0131, hem de pek \u00e7ok Hollywood yap\u0131m\u0131nda mekan ve i\u00e7erik olarak yer almas\u0131 gerekiyor. Bunun i\u00e7in de yabanc\u0131 filmler te\u015fvik edilmeli. Sizin de dedi\u011finiz gibi bir daha Truva filmi gibi b\u00fcy\u00fck b\u00fct\u00e7eli Hollywood filmlerini ka\u00e7\u0131rmamam\u0131z \u015fart. Yeni Zelanda \u00f6rne\u011fi \u00e7ok a\u00e7\u0131k bir \u00f6rnektir: “Y\u00fcz\u00fcklerin Efendisi” serisi ve pe\u015finden Narnia, King Kong gibi pek \u00e7ok filmin ard\u0131ndan 10 y\u0131l \u00f6nce yeri bile bilinmeyen bu \u00fclke \u015fu anda marka de\u011feri a\u00e7\u0131s\u0131ndan d\u00fcnyan\u0131n ilk \u00fc\u00e7\u00fc i\u00e7erisinde. T\u00fcrkiye ise ilk 50\u2019de bile de\u011fil.
\nBu prod\u00fcksiyonlar\u0131 \u00fclkemize getirmemiz i\u00e7in di\u011fer \u00fclkelerin yapt\u0131\u011f\u0131 gibi \u00fclkemizde film \u00e7ekmek isteyen yap\u0131mc\u0131lara getirdikleri ve \u00fclkemizde harcad\u0131klar\u0131 paran\u0131n bir k\u0131sm\u0131n\u0131 geri “te\u015fvik” olarak vermemiz ve KDV almamam\u0131z gerekir. Bu konuda TBMM”de bir yasa tasar\u0131s\u0131 var. Bir an \u00f6nce \u00e7\u0131karsa T\u00fcrkiye i\u00e7in faydal\u0131 olur. \u00c7\u00fcnk\u00fc Hollywood’da Ortado\u011fu ve Irak merak\u0131 ba\u015flad\u0131. Bu da T\u00fcrk sinema end\u00fcstrisi i\u00e7in b\u00fcy\u00fck bir f\u0131rsat.<\/p>\n

ABD, Avrupa ve Uzak Do\u011fu kendi epik \u00f6yk\u00fclerini milyonlarca dolar harcayarak \u00e7ekiyorlar. Peki, bize ait destanlar\u0131, uzak ve yak\u0131n tarihimizi beyazperdede g\u00f6rebilmek i\u00e7in daha ne kadar bekleyece\u011fiz dersiniz?<\/strong><\/p>\n

Bunun en son ve g\u00fczel \u00f6rneklerinden birisi Nicole Kidman ve Hugh Jackman\u2019in oynad\u0131\u011f\u0131 \u201cAustralia\u201d filmi. 160 milyon dolara malolan bu filmin 100 milyonu studiolar taraf\u0131ndan kar\u015f\u0131lan\u0131rken 60 milyonluk k\u0131sm\u0131 y\u00fcr\u00fcrl\u00fckteki te\u015fvik yasas\u0131 sayesinde Avustralya h\u00fck\u00fcmeti taraf\u0131ndan kar\u015f\u0131lanm\u0131\u015f.
\nBenzer bir yakla\u015f\u0131m\u0131n zaman i\u00e7erisinde bizde de olu\u015faca\u011f\u0131n\u0131 umuyorum. T\u00fcrkiye\u2019nin Hollywood\u2019u bir pazarlama arac\u0131 olarak kullanmay\u0131 \u00f6\u011frenmesi laz\u0131m. \u00dcstelik bu karl\u0131 bir yat\u0131r\u0131m. Hem \u00fclkenizi; k\u00fclt\u00fcr\u00fcn\u00fcz\u00fc tan\u0131t\u0131yorsunuz hem yat\u0131r\u0131m\u0131n\u0131z\u0131 geri kazan\u0131yorsunuz.
\nBizim T\u00fcrk Film Konseyi\u2019ni kurma sebeplerimizden birisi de bu misyona hizmet etmek ve sinema end\u00fcstrisinde T\u00fcrkiye i\u00e7in lobicilik faaliyetleri olu\u015fturmak.<\/p>\n

T\u00fcrk Film Konseyi\u2019nin gelece\u011fe dair projelerini k\u0131saca anlat\u0131r m\u0131s\u0131n\u0131z?<\/strong><\/p>\n

T\u00fcrk Film Konseyi olarak bu sene i\u00e7inde \u00e7ekmeye ba\u015flanacak yap\u0131mc\u0131l\u0131\u011f\u0131n\u0131 \u00fcstlendi\u011fim biri belgesel di\u011ferleri uzun metraj film olmak \u00fczere 4 projemiz var: Bu projelerden bir tanesi, Paris I Love You ve New York I Love You filmlerinin devam\u0131 niteli\u011finde olacak. 10 d\u00fcnya y\u00f6netmeni \u0130stanbul’a gelip kendi k\u0131sa filmlerini yapacaklar. Kendi Istanbul izlenimlerini bir hikaye ile anlatacaklar. Bu i\u015flerin biraraya gelmesinden bir uzun film olu\u015facak. Bu y\u00f6ntem pek \u00e7ok \u015fehrin kendisini tan\u0131tmak i\u00e7in kulland\u0131\u011f\u0131 bir format haline d\u00f6n\u00fc\u015ft\u00fc. Paris, New York, Tokyo\u2019dan sonra \u015fimdi s\u0131ra Istanbul\u2019da. Ayr\u0131ca Kud\u00fcs, Rio ve 2010 Expo fuar\u0131n\u0131n d\u00fczenlenece\u011fi Shangai da s\u0131rada. Bu 10 y\u00f6netmenin aras\u0131nda bir de T\u00fcrk y\u00f6netmen olacak. 2010 \u0130stanbul Film Festivali’nin a\u00e7\u0131l\u0131\u015f filmi olmas\u0131n\u0131 hayal ediyoruz.<\/p>\n

Film projelerinin yan\u0131nda s\u0131rada T\u00fcrkiye ve Hollywood film end\u00fcstrisini bulu\u015fturmaya y\u00f6nelik “300 Kilit Adam” ad\u0131nda bir ba\u015fka projemiz var. Los Angeles\u2019ta d\u00fczenlenecek bu organizasyon, Amerikan film sekt\u00f6r\u00fcn\u00fcn \u00f6nemli isimlerini bir davette bulusturacak. T\u00fcrkiye\u2019nin sinema end\u00fcstrisine sundugu kolayl\u0131klar ve lokasyonlar tan\u0131t\u0131lacak. Te\u015fvik yasas\u0131ndan bahsedilecek, film yap\u0131mc\u0131lar\u0131 T\u00fcrkiye\u2019ye davet edilecek. 6 gece boyunca 50\u2019\u015fer ki\u015filik gruplar ile yap\u0131lacak bu yemekli davet Hollywood\u2019un do\u011fru isimlerine ula\u015fmam\u0131z\u0131 sa\u011flayacak. Bu yemeklerde davetlilere T\u00fcrk sinema end\u00fcstrisinin durumu, T\u00fcrkiye’deki lokasyonlar, \u00e7ekilmi\u015f ve \u00e7ekilmekte olan filmler anlat\u0131lacak. Davete kat\u0131lacak yap\u0131mc\u0131\/studyo yoneticisine i\u00e7inde 10 T\u00fcrk filminin DVD’sinin bulundu\u011fu bir hediye seti ve kitaplar verilecek.<\/p>\n

Bunun d\u0131\u015f\u0131nda en \u00f6nemli projelerimizden birisi de www.turkishfilmtalents.com projesi.
\n\u00d6zellikle son y\u0131llarda Ortado\u011fu konulu filmlere olan ilgi sayesinde pek \u00e7ok Hollywood yap\u0131mc\u0131s\u0131 yeni y\u00fczler ve yetenekler ar\u0131yor. Bu sadece akt\u00f6r ve aktristler i\u00e7in de\u011fil ayn\u0131 zamanda yazarlar, besteciler, kost\u00fcm tasar\u0131mc\u0131lar\u0131, grafikerler gibi pek \u00e7ok alanda yetene\u011fin yer ald\u0131\u011f\u0131 bir havuz olacak. Bu site Hollywood\u2019daki bir\u00e7ok sekt\u00f6r dergisinde de ilan edilerek tan\u0131t\u0131lacak.
\nDi\u011fer projeler ve yap\u0131lm\u0131\u015f olanlar ile ilgili www.turkfilmkonseyi.com adresini ziyaret edebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bir \u00fclkenin markala\u015fmas\u0131, uluslararas\u0131 toplum nezdinde s\u00f6z sahibi olabilmesi ve raporlarda ad\u0131n\u0131n ba\u015fta yer alabilmesi i\u00e7in hangi k\u0131staslar g\u00f6zetilmeli ve planlar hayata nas\u0131l ge\u00e7irilmeli? Bu konuda yap\u0131lm\u0131\u015f pek \u00e7ok arast\u0131rma…<\/p>\n","protected":false},"author":2,"featured_media":273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"\nHollywood'un g\u00fcc\u00fcn\u00fc do\u011fru y\u00f6nlendirmeli. – Medyada Emrah Y\u00fccel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emrahyucel.media\/hollywoodun-gucunu-dogru-yonlendirmeli\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hollywood'un g\u00fcc\u00fcn\u00fc do\u011fru y\u00f6nlendirmeli. – Medyada Emrah Y\u00fccel\" \/>\n<meta property=\"og:description\" content=\"Bir \u00fclkenin markala\u015fmas\u0131, uluslararas\u0131 toplum nezdinde s\u00f6z sahibi olabilmesi ve raporlarda ad\u0131n\u0131n ba\u015fta yer alabilmesi i\u00e7in hangi k\u0131staslar g\u00f6zetilmeli ve planlar hayata nas\u0131l ge\u00e7irilmeli? 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