{"id":226,"date":"2021-05-26T16:18:43","date_gmt":"2021-05-26T13:18:43","guid":{"rendered":"https:\/\/www.emrahyucel.media\/?p=226"},"modified":"2023-01-21T14:55:03","modified_gmt":"2023-01-21T11:55:03","slug":"iyi-bir-fikrin-iyi-bir-fikir-oldugunu-dusunenlerdenim","status":"publish","type":"post","link":"https:\/\/www.emrahyucel.media\/iyi-bir-fikrin-iyi-bir-fikir-oldugunu-dusunenlerdenim\/","title":{"rendered":"\u0130yi bir fikrin \u2018iyi bir fikir\u2019 oldu\u011funu d\u00fc\u015f\u00fcnenlerdenim"},"content":{"rendered":"

T\u00fcrkiye\u2019den Hollywood\u2019a uzanan bir yolculuk\u2026 \u00c7al\u0131\u015fmalar\u0131yla uluslararas\u0131 alanda bas\u0327ar\u0131l\u0131 ileti\u015fim tasar\u0131mc\u0131s\u0131 Emrah Y\u00fccel ile ilham verici hayat hikayesini ve yapt\u0131klar\u0131n\u0131 konu\u015ftuk.<\/p><\/blockquote>\n

R\u00f6portaj:<\/strong> Burak Becan
\n26\/05\/2021, \u0130stanbul<\/p>\n

Emrah Y\u00fccel\u2019in ser\u00fcveni, 1995 Y\u0131l\u0131nda ald\u0131g\u0306\u0131 bir kararla her s\u0327eyi geride b\u0131rak\u0131p New York\u2019a yerles\u0327erek Hollywood filmlerine afi\u015fler tasarlamas\u0131yla ba\u015fl\u0131yor. Y\u00fccel\u2019in Tasarlad\u0131\u011f\u0131 Hollywood film afi\u015flerinin aras\u0131nda, Kill Bill, Avatar, Frida, Kingdom of Heaven, 007 James Bond, 28 Days, gibi filmler yer al\u0131yor.<\/p>\n

Grafik tasar\u0131m, sanat ve mimarl\u0131k y\u00fcksek lisans derecesi bulunan Dreamogram ve I Mean It Creative\u2019in kurucusu Key Art \u00d6d\u00fcll\u00fc bas\u0327ar\u0131l\u0131 grafik tasar\u0131mc\u0131, ailesiyle birlikte Los Angeles\u2019ta ya\u015f\u0131yor.<\/p>\n

Burak Becan: \u00c7ocuklu\u011funuzdan ba\u015flayacak olursak, bir tasar\u0131mc\u0131 olmaya ilk olarak nas\u0131l karar verdiniz?<\/strong><\/p>\n

Emrah Y\u00fccel: Film y\u00f6netmeni bir baban\u0131n ve senaryo yazar\u0131 bir annenin \u00e7ocu\u011fu olarak, dal\u0131ndan koptu\u011fum ag\u0306a\u00e7tan \u00e7ok uzak bir yerlere d\u00fcs\u0327me \u015fans\u0131m zaten yoktu. Schopenhauer, \u201cistedig\u0306imizi elde etmeyi se\u00e7ebiliriz ama neyi isteyece\u011fimizi biz se\u00e7emeyiz\u201d demis\u0327. Benim neyi istedig\u0306im de, ailemdeki entelekt\u00fcel ekosistemin bir uzant\u0131s\u0131. I\u0307lkokul y\u0131llar\u0131nda genellikle sabah\u00e7\u0131yd\u0131m. Hem annem hem babam \u00e7al\u0131\u015ft\u0131g\u0306\u0131 i\u00e7in, \u00f6\u011fleden sonralar\u0131n\u0131 tek bas\u0327\u0131ma ge\u00e7irirdim. Bu s\u00fcre\u00e7 bana hem yaln\u0131zl\u0131ktan zevk almay\u0131 hem de hayal d\u00fcnyam\u0131 genis\u0327letmeyi \u00f6g\u0306retti. Filozof Bertrand Russell buna \u201cverimli monotonluk\u201d diyor. D\u0131s\u0327 d\u00fcnyas\u0131 monoton olan bir \u00e7ocug\u0306un, i\u00e7 d\u00fcnyas\u0131nda verimli hayaller kurmas\u0131 demek. O y\u0131llarda kendi kendime spor ayakkab\u0131s\u0131 ve k\u0131yafet tasarlad\u0131g\u0306\u0131m\u0131 hat\u0131rl\u0131yorum. Hatta gelecekteki evimin detayl\u0131 mimari planlar\u0131n\u0131 yapm\u0131s\u0327t\u0131m. Daha bilin\u00e7lendig\u0306im y\u0131llarda bir \u2018commercial artist\u2019 olacag\u0306\u0131mdan emindim. Bu tan\u0131m i\u00e7erisinde d\u00fcs\u0327\u00fcn\u00fcld\u00fc\u011f\u00fcnde, \u2018grafik tasar\u0131mc\u0131\u2019 olmak dig\u0306er tasar\u0131m dallar\u0131na g\u00f6re, yetene\u011fin daha h\u0131zl\u0131 bas\u0327ar\u0131 ve para kazand\u0131rabildig\u0306i bir alan. Sosyalist bir baban\u0131n \u00e7ocug\u0306u olarak \u2018commercial art\u2019a y\u00f6nelmek ironik tabi\u2026<\/p>\n

Burak Becan: New York maceras\u0131na ilk olarak nereden ba\u015flad\u0131n\u0131z? \u015eimdi d\u00f6n\u00fcp bakt\u0131g\u0306\u0131n\u0131zda, o d\u00f6nemde neleri do\u011fru veya neleri yanl\u0131\u015f yapt\u0131\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcyorsunuz?<\/strong><\/p>\n

Emrah Y\u00fccel: New York maceram Ankara\u2019daki evimin yatak odas\u0131nda bir y\u0131lbas\u0327\u0131 gecesi bas\u0327lad\u0131. T\u00fcm e\u015fyalar\u0131m\u0131 a\u00e7\u0131k art\u0131rmaya \u00e7\u0131kard\u0131m! Uzak ve b\u00fcy\u00fck de olsa, \u00e7ok sevdig\u0306im o \u015fehre gidip yerle\u015febilmek, o zamanlar b\u00fcy\u00fck bir hayal gibi g\u00f6z\u00fckmemi\u015fti g\u00f6z\u00fcme. Bazen \u2018hadi\u2019 deyip yap\u0131lan i\u015fler vard\u0131r ya, yola \u00e7\u0131k\u0131s\u0327\u0131m biraz \u00f6yleydi. ilk ba\u015fta, Ankara\u2019dan ayr\u0131l\u0131p I\u0307stanbul\u2019a gitmeyi d\u00fc\u015f\u00fcn\u00fcyordum ama sonra dedim ki: Neden son durak New York\u2019a gitmeyeyim ki? Geriye d\u00f6n\u00fcp bakt\u0131\u011f\u0131mda, \u00e7ok da bilin\u00e7li olmadan pek \u00e7ok \u015feyi dog\u0306ru yapt\u0131\u011f\u0131ma \u015fa\u015f\u0131r\u0131yorum. Temiz bir kalple yapt\u0131\u011f\u0131m i\u00e7in hep iyi s\u0327eyler buldu beni. Japonlar\u0131n Shoshin dedi\u011fi bir kavram var. \u201cBa\u015flang\u0131\u00e7 zihni\u201d, \u201cacemi zihni\u201d gibi bir anlama geliyor. Ustan\u0131n zihninde birka\u00e7 etkin yol vard\u0131r ama aceminin beyni \u00e7ok daha fazla olas\u0131l\u0131\u011fa a\u00e7\u0131kt\u0131r. Ben de yeni bir \u00fclkede yeni bir zihinle bak\u0131nca, farkl\u0131 olas\u0131l\u0131klar\u0131 g\u00f6rd\u00fcm. Bir \u00f6rnek vereyim. I\u0307nternetin ilk y\u0131llar\u0131yd\u0131, sadece AltaVista ve Yahoo\u2019nun oldug\u0306u d\u00f6nemler. Kendime bir web sitesi yap\u0131p bunlar\u0131 arama motorlar\u0131na kaydettirdim. Bu karar New York\u2019da serbest tasar\u0131mc\u0131 olarak \u00e7al\u0131s\u0327t\u0131g\u0306\u0131m d\u00f6nemde ta Japonya\u2019dan m\u00fc\u015fteri kazanmam\u0131 sa\u011flad\u0131. Arama motorlar\u0131nda; Tasar\u0131mc\u0131, New York, Freelance, Graphic Designer yaz\u0131nca 3-5 kis\u0327i \u00e7\u0131k\u0131yorduk. I\u0307kinci dog\u0306rum ise; ald\u0131g\u0306\u0131m her is\u0327e amat\u00f6r bir ruhla sar\u0131lmam diyebilirim. \u0130\u015fe, ilk g\u00fcnk\u00fc amat\u00f6r heyecanla sahip \u00e7\u0131k\u0131p, en son profesyonel stille yapmay\u0131 seviyorum. Y\u0131llard\u0131r b\u00f6yle. Genetik herhalde, yoksa bu kadar uzun s\u00fcrmezdi\u2026<\/p>\n

\"Avatar

Avatar film afi\u015fi, Emrah Y\u00fccel<\/p><\/div>\n

\u201cHollywood\u2019da i\u015f yapan bir sinema reklamc\u0131l\u0131\u011f\u0131 \u015firketi, hen\u00fcz T\u00fcrkiye\u2019deyken yapt\u0131\u011f\u0131m, Ug\u0306ur Mumcu kitap kapaklar\u0131n\u0131 \u00e7ok be\u011fenerek beni Hollywood\u2019a sinema afi\u015fleri yapmam i\u00e7in \u00e7a\u011f\u0131rd\u0131.\u201d<\/p><\/blockquote>\n

Burak Becan: Kariyerimin d\u00f6n\u00fcm noktas\u0131 dedi\u011finiz bir an var m\u0131?<\/strong><\/p>\n

Emrah Y\u00fccel: New York\u2019daki Kafa Avc\u0131lar\u0131n\u0131n (Headhunters) bana Los Angeles\u2019ta is\u0327 \u00f6nerdikleri an diyebilirim. Amerikal\u0131lar, \u201csen neye haz\u0131rsan, o da senin i\u00e7in haz\u0131rd\u0131r\u201d derler. Ben de New York\u2019a gelince portfolyomdaki Amerikan s\u0327irketlerinin is\u0327lerini artt\u0131rmaya \u00e7al\u0131s\u0327t\u0131m. Hollywood\u2019da is\u0327 yapan bir sinema reklamc\u0131l\u0131g\u0306\u0131 s\u0327irketi, hen\u00fcz T\u00fcrkiye\u2019deyken yapt\u0131g\u0306\u0131m, Ug\u0306ur Mumcu kitap kapaklar\u0131n\u0131 \u00e7ok beg\u0306enerek beni Hollywood\u2019a sinema afis\u0327leri yapmam i\u00e7in \u00e7ag\u0306\u0131rd\u0131. Bu hi\u00e7 beklemedig\u0306im ve dog\u0306u yakas\u0131ndan bat\u0131 yakas\u0131na ge\u00e7meme sebep olan bir and\u0131. Bu \u00e7ok uzun bir hikaye ve \u00fczerinden y\u0131llar ge\u00e7ti. Detaylar\u0131n\u0131 anlatmam uzun s\u00fcrer.<\/p>\n

Burak Becan: Hollywood starlar\u0131na i\u015f yapmak, size nas\u0131l bir \u00e7al\u0131\u015fma disiplini kazand\u0131rd\u0131? Unutamad\u0131g\u0306\u0131n\u0131z an\u0131lar\u0131n\u0131z var m\u0131?<\/strong><\/p>\n

Emrah Y\u00fccel: Burada k\u00fc\u00e7\u00fck bir d\u00fczeltme yapmama m\u00fcsade edin. Hollywood starlar\u0131na is\u0327 yapmazs\u0131n\u0131z, Hollywood starlar\u0131n\u0131n da is\u0327 yapt\u0131g\u0306\u0131 \u2018Hollywood St\u00fcdyolar\u0131\u2019na is\u0327 yapars\u0131n\u0131z. Bu s\u00fcre\u00e7 olduk\u00e7a zor. I\u0307\u00e7erisinde \u00e7ok b\u00fcy\u00fck hayal k\u0131r\u0131kl\u0131klar\u0131 olan ve \u00e7ok \u00e7al\u0131s\u0327may\u0131 gerektiren bir sekt\u00f6rd\u00fcr. Bazen iki y\u0131l s\u00fcren projeler i\u00e7in, binden fazla farkl\u0131 alternatifler haz\u0131rlars\u0131n\u0131z ve bunlar\u0131n hi\u00e7birisi g\u00fcn y\u00fcz\u00fc g\u00f6rmez. Sonu\u00e7ta yapt\u0131g\u0306\u0131n\u0131z is\u0327, orta Amerika\u2019da bir al\u0131s\u0327veris\u0327 merkezine al\u0131s\u0327veris\u0327 yapmaya gelen Amerikal\u0131 ev kad\u0131nlar\u0131na g\u00f6sterilir. Onlar\u0131n oylamas\u0131yla, genellikle herkesin anlayabileceg\u0306i basitlikte bir afis\u0327le kazan\u0131r. B\u00fcy\u00fck projelere \u00e7al\u0131s\u0327mak, milyonlarca dolarl\u0131k gis\u0327e bas\u0327ar\u0131lar\u0131n\u0131n par\u00e7as\u0131 olmak elbette \u00e7ok gurur verici. Sinema sekt\u00f6r\u00fc i\u00e7in g\u00f6rseller \u00fcretme is\u0327ine y\u0131llar\u0131m\u0131 verdim. \u00c7ok \u00f6nemli projelerin par\u00e7as\u0131 oldum. Bunlar aras\u0131nda Avatar\u2019dan, Narnia\u2019ya, Kill Bill\u2019den Frida\u2019ya, Fifty Shades of Gray\u2019den American Horror Story\u2019e kadar y\u00fczlerce proje yer al\u0131yor. En unutamad\u0131g\u0306\u0131m anlardan birisini paylas\u0327mak isterim. Ajans\u0131n teras\u0131nda U571 savas\u0327 filmi i\u00e7in fotog\u0306raf \u00e7ekimi yap\u0131yorduk. Bizleri ikinci d\u00fcnya savas\u0327\u0131 askerleri k\u0131yafetleri ve Universal Studios dan gelen sahte silahlarla g\u00f6ren birisi, Beverly Hills polis departman\u0131n\u0131 aram\u0131s\u0327. Bir anda kendimizi k\u0131rm\u0131z\u0131 noktalar ile sar\u0131l\u0131 bulunca sniperlar\u0131 fark etik. Helikopterler ve TV kanallar\u0131n\u0131n yay\u0131n ara\u00e7lar\u0131 da bulvar\u0131 kapatm\u0131s\u0327lard\u0131. Ayn\u0131 binada bulunan bankay\u0131 soymay\u0131 planlad\u0131g\u0306\u0131m\u0131z\u0131 s\u00f6ylemis\u0327 bizi terasta g\u00f6renler. Tarantino filmi gibi bir g\u00fcn ge\u00e7irmis\u0327tik.<\/p>\n

\"Selma

Selma Hayek, Frida film afi\u015fi Emrah Y\u00fccel<\/p><\/div>\n

\"Fifty

Fifty Shades Darker film afi\u015fi, Emrah Y\u00fccel<\/p><\/div>\n

Burak Becan: \u015eimdiye kadar bir\u00e7ok ba\u015far\u0131l\u0131 projede yer ald\u0131n\u0131z. Size en keyif veren, unutamad\u0131\u011f\u0131n\u0131z i\u015fleriniz hangileri oldu?<\/strong><\/p>\n

Emrah Y\u00fccel: \u015eu ana kadar ag\u0306\u0131rl\u0131kl\u0131 olarak Hollywood projelerinden ve kariyerimin pop\u00fcler k\u00fclt\u00fcr ile ilgili k\u0131s\u0131mlar\u0131ndan konus\u0327tuk. S\u0131k s\u0131k s\u0327unu s\u00f6ylerim, \u201cYapt\u0131g\u0306\u0131m i\u015fler Hollywood\u2019un par\u0131lt\u0131l\u0131 \u0131s\u0327\u0131klar\u0131n\u0131n g\u00f6lgesinde kald\u0131.\u201d Madem o k\u0131s\u0131mdan bas\u0327lad\u0131k devam edelim. Eg\u0306lence sekt\u00f6r\u00fc i\u00e7in \u00fcrettig\u0306imiz i\u015fleri Dreamogram ad\u0131 alt\u0131nda yap\u0131yoruz. \u00dc\u00e7 temel m\u00fc\u015fteri tipi i\u00e7in \u00fcretiliyor bunlar. Birincisi film st\u00fcdyolar\u0131 var; WB, Universal, Sony gibi. I\u0307kincisi televizyon kanallar\u0131, HBO, FX, USA gibi. \u00dc\u00e7\u00fcnc\u00fc ise streaming kanallar\u0131; Netflix, Amazon Prime, HBO Max gibi. Yap\u0131lan is\u0327 T\u00fcrkiye\u2019deki tan\u0131m\u0131yla sadece \u2018sinema afi\u015fleri\u2019 deg\u0306il. Burada i\u015f strateji ile bas\u0327l\u0131yor. \u0130\u00e7erisinde s\u00f6zel branding ve bazen de pazar aras\u0327t\u0131rmas\u0131n\u0131 da kapsayan bir s\u00fcre\u00e7. Mutfaktaki detayl\u0131 haz\u0131rl\u0131k sonunda \u00e7\u0131kan i\u015fler; kimi zaman Instagram\u2018da kampanyalar haline d\u00f6n\u00fcs\u0327\u00fcyor, kimi zaman film afis\u0327leri oluyor, kimi zaman dergi gazete ilanlar\u0131 oluyor, kimi zaman da outdoor\u2019larda kullan\u0131l\u0131yor. Yap\u0131lan i\u015f sadece bir anahtar g\u00f6rsel tasar\u0131m\u0131yla s\u0131n\u0131rl\u0131 deg\u0306il. Ayn\u0131 zamanda metin ve slogan \u00fcretiminden tutun da ses tasar\u0131m\u0131na kadar giden birbirinden farkl\u0131 boyutlar\u0131 kaps\u0131yor.<\/p>\n

Markalas\u0327ma ve tasar\u0131m ag\u0306\u0131rl\u0131kl\u0131 \u00e7al\u0131s\u0327malar yapt\u0131g\u0306\u0131m\u0131z I MEAN IT s\u0327irketimde ise ge\u00e7en 12 y\u0131l i\u00e7erisinde \u00e7ok \u00f6nemli projelere imza att\u0131k. Burada yapt\u0131g\u0306\u0131m\u0131z is\u0327ler d\u00fcnya \u00e7ap\u0131nda projeler. Asl\u0131nda Nepal\u2019den Kenya\u2019ya, Nijerya\u2019dan \u00d6zbekistan\u2019a d\u00fcnyan\u0131n pek \u00e7ok b\u00f6lgesinde yapt\u0131g\u0306\u0131m\u0131z is\u0327ler var. Aras\u0131ndan bir tanesini se\u00e7mek biraz zor olacak benim i\u00e7in. En \u00e7ok gurur duyduklar\u0131mdan birka\u00e7\u0131n\u0131 s\u0131ralamaya \u00e7al\u0131s\u0327ay\u0131m. Hawaii Big Island\u2019da yapt\u0131g\u0306\u0131m\u0131z Aina Le\u2019a city branding projesi \u00e7ok anlaml\u0131yd\u0131. 2014 y\u0131l\u0131nda T\u00fcrkiye\u2019yi tan\u0131tmak i\u00e7in yapt\u0131g\u0306\u0131m\u0131z Turkey HOME \u00fclke turizm markalas\u0327mas\u0131 projesi ikinci \u00f6rnek. Los Angeles\u2019da PRICE m\u00fczesi i\u00e7in yapt\u0131g\u0306\u0131m\u0131z re-branding bir dig\u0306er \u00f6rnek. Kenya Serbest Ticaret B\u00f6lgesi Markalas\u0327mas\u0131. I\u0307\u015fSanat i\u00e7in pandemi d\u00f6neminde haz\u0131rlad\u0131g\u0306\u0131m\u0131z kampanyalar. T\u00fcrkiye\u2019deki alkol reklam\u0131 yasaklar\u0131ndan dolay\u0131 portf\u00f6y\u00fcm\u00fcze paylas\u0327amad\u0131g\u0306\u0131m\u0131z t\u00fcm Tuborg i\u015flerimiz.<\/p>\n

\"Price

Price m\u00fczesi ikon ve giydirme \u00e7al\u0131\u015fmalar\u0131, Emrah Y\u00fccel<\/p><\/div>\n

\"\u0130\u015fSanat

\u0130\u015fSanat posterleri, Emrah Y\u00fccel<\/p><\/div>\n

Burak Becan: Uzun s\u00fcreden beri ailenizle birlikte Los Angeles\u2019ta yas\u0327\u0131yor ve orada i\u015f yap\u0131yorsunuz. Oradaki \u201cekosistemi\u201d anlat\u0131r m\u0131s\u0131n\u0131z?<\/strong><\/p>\n

Emrah Y\u00fccel: Pandemi s\u00fcreci boyunca d\u00fcnyan\u0131n neresinde olursan\u0131z olun \u00e7ok s\u0327ey deg\u0306i\u015fmiyor. Pijamal\u0131 Zoom toplant\u0131lar\u0131, evrensel bir yeni normal. \u015eu anda hepimiz bu yeni hayat format\u0131n\u0131 i\u00e7selles\u0327tirmeye \u00e7al\u0131s\u0327\u0131yoruz. Bunun \u00f6tesinde \u201cKaliforniyal\u0131 olmak\u201d konsepti zannediyorum \u00f6nemli bir etiket haline de d\u00f6n\u00fcs\u0327meye bas\u0327lad\u0131 t\u00fcm d\u00fcnyada. D\u00fcnyan\u0131n her yerinden insanlar, sadece yas\u0327amak i\u00e7in deg\u0306il ayn\u0131 zamanda yeni bas\u0327latacaklar\u0131 i\u015flerini bile kurmak i\u00e7in Kaliforniya\u2019ya geliyorlar. Pek \u00e7ok marka buradan dog\u0306mak istiyor. \u00c7\u00fcnk\u00fc bu t\u00fcm d\u00fcnyada bir s\u0327ey ifade ediyor. Amerika\u2019n\u0131n g\u00f6\u00e7menlerden ald\u0131g\u0306\u0131 g\u00fc\u00e7 s\u0327\u00fcphesiz en b\u00fcy\u00fck avantaj\u0131. Bu da en \u00e7ok bu eyalette hissediliyor. Kaliforniyal\u0131 olmak i\u00e7in Kaliforniya\u2019da dog\u0306mak gerekmiyor. Bu zaten s\u0327ehrin mottosunda da net olarak s\u00f6yleniyor \u201cI wasn\u2019t born in California, California was born in me.\u201d<\/p>\n

\u00d6zellikle sinema sekt\u00f6r\u00fcn\u00fcn 1940\u2019larda tohumlar\u0131n\u0131 att\u0131g\u0306\u0131 pop\u00fclerlikten sonra, pek \u00e7ok ruhani harekete merkez olan bu s\u0327ehir (\u00e7\u00fcnk\u00fc o da bir show-business) ard\u0131ndan Silicon Valley ile de d\u00fcnyan\u0131n \u00f6nde gelen s\u0327irketlerinin merkezi oldu. S\u0327u anda da hem sanat hem de tasar\u0131m anlam\u0131nda Kaliforniya\u2019daki kafa yap\u0131s\u0131 t\u00fcm d\u00fcnyan\u0131n buraya bakmas\u0131na sebep oluyor. \u00d6zellikle \u00e7evreci, dog\u0306al dengeler konusunda hassas, insan haklar\u0131 ile ilgili t\u00fcm problemlerin \u00e7ok fazla konus\u0327uldu bu eyalet bence d\u00fcnyan\u0131n \u00f6nemli bir yarat\u0131c\u0131l\u0131k noktas\u0131. Bu hassasiyetler de yine sinemadan modaya, eg\u0306itimden s\u0327irketlere ve \u00fcr\u00fcnlere kadar yans\u0131yor. New York\u2019tan sonra, 20 y\u0131l\u0131 as\u0327k\u0131n bir zamand\u0131r Los Angeles\u2019ta yas\u0327\u0131yorum. Hayat\u0131m\u0131n T\u00fcrkiye\u2019den daha b\u00fcy\u00fck bir k\u0131sm\u0131 burada ge\u00e7ti. Bu anlamda Kaliforniyal\u0131 olmak benim i\u00e7in bir gurur.<\/p>\n

Burak Becan: T\u00fcrkiye ile ABD\u2019yi sekt\u00f6rel olarak k\u0131yaslad\u0131\u011f\u0131m\u0131zda T\u00fcrkiye\u2019de neleri eksik g\u00f6r\u00fcyorsunuz? Sizce hangi ad\u0131mlar at\u0131lmal\u0131?<\/strong><\/p>\n

Emrah Y\u00fccel: T\u00fcrkiye\u2019yi eksik g\u00f6rmek s\u0327eklinde tan\u0131mlamazd\u0131m bunu. T\u00fcrkiye\u2019nin Avrupa\u2019ya yak\u0131nl\u0131g\u0306\u0131ndan dolay\u0131 pek \u00e7ok avantaj\u0131 var. Dog\u0306u\u2019ya yak\u0131nl\u0131g\u0306\u0131ndan dolay\u0131 da pek \u00e7ok duygusal avantajlar\u0131 var. Birisini dig\u0306erinden fazla ya da az g\u00f6rmek yerine, fark\u0131n\u0131 g\u00f6rmek, otantik yan\u0131n\u0131 ifade etmek laz\u0131m diye d\u00fcs\u0327\u00fcn\u00fcyorum. Kars\u0327\u0131las\u0327t\u0131rmaktan ve kadercilikten kurtulmak gerek. ABD ile mukayese etmeden, T\u00fcrkiye\u2019nin \u00f6n\u00fcndeki en b\u00fcy\u00fck problemi insan haklar\u0131, d\u00fcs\u0327\u00fcnce \u00f6zg\u00fcrl\u00fcg\u0306\u00fc, ayr\u0131mc\u0131l\u0131k olarak g\u00f6r\u00fcyorum. Bunlar\u0131, ikincil olarak ekonomik problemler takip ediyor. B\u00fcy\u00fck bir fakirles\u0327me var \u00fclkede. Daha derin olan problem ise eg\u0306itim. Sorunlar katman katman, \u00e7\u00f6z\u00fcm de \u00f6yle olmak durumunda.<\/p>\n

Burak Becan: Siz bir\u00e7ok ki\u015finin ilham alacag\u0306\u0131 bir isimsiniz. Peki sizin ilham kaynaklar\u0131n\u0131z kimler, neler?<\/strong><\/p>\n

\u201cBen kendimi her zaman bir maraton ko\u015fucusu olarak g\u00f6rmeye \u00e7al\u0131\u015f\u0131r\u0131m, hi\u00e7bir zaman 100 metre ko\u015fmad\u0131m. Nefesimi de hep ona g\u00f6re ayarlad\u0131m.\u201d<\/p><\/blockquote>\n

Emrah Y\u00fccel: \u00d6zellikle sinema sekt\u00f6r\u00fcnde yapt\u0131g\u0306\u0131m pek \u00e7ok is\u0327in, T\u00fcrkiye\u2019de gen\u00e7lere ilham verdig\u0306ini g\u00f6r\u00fcyorum. Bunu kabul etmem laz\u0131m. Gelis\u0327meyi ya da bas\u0327ar\u0131y\u0131 \u201cnereden yola \u00e7\u0131k\u0131p nereye geldi\u011finiz\u201d \u00fczerinden tan\u0131mlarsan\u0131z, ger\u00e7ekten \u00e7\u0131k\u0131s\u0327 noktamdan \u00e7ok daha uzak bir yere kos\u0327abilme s\u0327ans\u0131m oldu. Ben kendimi her zaman bir maraton kos\u0327ucusu olarak g\u00f6rmeye \u00e7al\u0131s\u0327\u0131r\u0131m, hi\u00e7bir zaman 100 metre kos\u0327mad\u0131m. Nefesimi de hep ona g\u00f6re ayarlad\u0131m. Hep uzun soluklu, s\u00fcrekli ve s\u00fcrd\u00fcr\u00fclebilir bas\u0327ar\u0131 \u00fczerine odakland\u0131m. Bu anlamda ilham kaynag\u0306\u0131 oldug\u0306um insanlara da ayn\u0131 sorumlulukla is\u0327ler sunmaya \u00e7al\u0131s\u0327\u0131yorum. Bu benim i\u00e7in \u00f6nemli bir sorumluluk haline geldi. Baz\u0131 projelerde \u201cyapal\u0131m bitirelim, m\u00fcs\u0327terinin istedig\u0306i gibi olsun\u201d dan \u00e7ok \u201cbu bizim is\u0327imiz olarak an\u0131lacak\u201d sorumlulug\u0306u daha \u00f6nemli oluyor. Yapt\u0131g\u0306\u0131m\u0131z is\u0327leri de genellikle daha akademik standartlara tas\u0327\u0131maya \u00e7al\u0131s\u0327\u0131yoruz.<\/p>\n

Benim de her zaman ilham ald\u0131m kendime rol model olarak g\u00f6rd\u00fcg\u0306\u00fcm insanlar oldu. Bunlar aras\u0131nda en \u00f6nemlilerinden bir tanesi Ridley Scott diyebilirim. Sadece bir y\u00f6netmen olarak yapt\u0131g\u0306\u0131 is\u0327lerle deg\u0306il, ayn\u0131 zamanda is\u0327ini y\u00f6netim s\u0327eklinden ve kurdug\u0306u ekonomik pozisyonlanmadan dolay\u0131 da bir rol modeli olarak g\u00f6r\u00fcr\u00fcm. Kendisiyle d\u00f6rt filminde \u00e7al\u0131s\u0327ma s\u0327ans\u0131m oldu. Bunlardan en \u00f6nemlisi de Kingdom of Heaven (Cennetin Krall\u0131g\u0306\u0131). Film St\u00fcdyolar\u0131na \u2018First Look Right\u2019 haklar\u0131n\u0131 opsiyonlama form\u00fcl\u00fcn\u00fc gelis\u0327tiren yarat\u0131c\u0131 bir is\u0327 adam\u0131. Bu \u00e7ok basit\u00e7e s\u0327u; Ridley Scott s\u0327irketlerinden \u00e7\u0131kan her yarat\u0131c\u0131 projeyi dig\u0306er st\u00fcdyolardan \u00f6nce g\u00f6rme ve sat\u0131n alma opsiyonunu 4 ya da 5 y\u0131ll\u0131k s\u00fcresince kiral\u0131yor. Bu anlas\u0327may\u0131 imzalayan st\u00fcdyo projeyi beg\u0306enmezse ya da pahal\u0131 bulursa almak zorunda deg\u0306il. Ama ilk hak hep onun. Bunun kars\u0327\u0131l\u0131g\u0306\u0131nda da para \u00f6d\u00fcyor.<\/p>\n

Bir bas\u0327ka ilham veren ki\u015fi de T\u00fcrkiye\u2019den bir kad\u0131n y\u00f6netici. Demet Mutlu. Ge\u00e7tig\u0306imiz aylarda Los Angeles Brentwood\u2019da birlikte bir kahvalt\u0131 yap\u0131p, zaman ge\u00e7irme s\u0327ans\u0131m oldu ve bas\u0327ar\u0131 hikayesini dinledim. Ger\u00e7ekten zeki bir insan\u0131n \u00f6n\u00fcne \u00e7\u0131kan f\u0131rsatlar\u0131 nas\u0131l dog\u0306ru y\u00f6nlendirdig\u0306i ve hakk\u0131yla b\u00fcy\u00fctt\u00fcg\u0306\u00fcn\u00fcn canl\u0131 bir \u00f6rneg\u0306iydi.<\/p>\n

\"Cennet

Cennet Krall\u0131\u011f\u0131 film afi\u015fi, Emrah Y\u00fccel<\/p><\/div>\n

\u201cAlgoritmalar sayesinde bilginin d\u00f6n\u00fc\u015f\u00fcm\u00fc, mimarisi, trafi\u011fi daha da net bir \u015fekilde tan\u0131mlanmaya bas\u0327l\u0131yor. Bununla birlikte, her \u015feyin arkas\u0131nda \u2018iyi bir fikir ya da iyi bir duygu\u2019 gerekiyor.\u201d<\/p><\/blockquote>\n

Burak Becan: Teknolojinin her ge\u00e7en g\u00fcn gelis\u0327tig\u0306i g\u00f6rsel d\u00fcnyan\u0131n geleceg\u0306i hakk\u0131nda \u00f6ng\u00f6r\u00fcleriniz neler?<\/strong><\/p>\n

Emrah Y\u00fccel: Ben her zaman iyi bir fikrin \u2018iyi bir fikir\u2019 oldug\u0306unu d\u00fcs\u0327\u00fcnenlerdenim. Kus\u0327kusuz, teknoloji \u00f6n\u00fcm\u00fczde pek \u00e7ok kap\u0131 a\u00e7\u0131yor. Algoritmalar sayesinde bilginin d\u00f6n\u00fcs\u0327\u00fcm\u00fc, mimarisi, trafig\u0306i daha da net bir s\u0327ekilde tan\u0131mlanmaya bas\u0327l\u0131yor. Bununla birlikte, her s\u0327eyin arkas\u0131nda \u2018iyi bir fikir ya da iyi bir duygu\u2019 gerekiyor. O y\u00fczden edebiyat, felsefe ve sanat her zaman teknolojinin \u00f6n\u00fcndedir benim i\u00e7in.<\/p>\n

S\u0327u anda I MEAN IT\u2019te \u00fcrettig\u0306imiz AR projeleri var. Bas\u0327ar\u0131l\u0131 telefon aplikasyonlar\u0131 yap\u0131yoruz. UI ve UX yapt\u0131g\u0306\u0131m\u0131z is\u0327 tan\u0131mlar\u0131 i\u00e7erisinde. Yap\u0131lan pek \u00e7ok is\u0327 \u00fc\u00e7 boyutlu \u00fcretiliyor art\u0131k, fakat bas\u0327ta da s\u00f6yledig\u0306im gibi, \u2018iyi bir fikir ya da iyi bir duygu\u2019 her zaman bunlar\u0131n \u00f6n\u00fcndedir. Teknoloji benim i\u00e7in hala bir ara\u00e7. Bir s\u0327eyi daha iyi ifade edebilmemizi ya da ona ulas\u0327abilmemizi sag\u0306layacak olan bir vas\u0131ta. \u00d6zellikle sinema reklamc\u0131l\u0131g\u0306\u0131 deneyimim sayesinde, insanlar\u0131n kendilerini bir persona ile \u00f6zles\u0327tirdiklerini ve bir duygu es\u0327lig\u0306i arad\u0131klar\u0131n\u0131 net g\u00f6rebiliyorum. Bizim brandingdeki is\u0327 modelimiz de bunun \u00fczerine kuruludur.<\/p>\n

Burak Becan: \u015eu an neler yap\u0131yorsunuz? Bundan sonras\u0131 i\u00e7in ne gibi hedefleriniz var?<\/strong><\/p>\n

Emrah Y\u00fccel: Afrika\u2019da bir baharat firmas\u0131 i\u00e7in isim bulma ve markalas\u0327ma projesinden tutun da, Fransa\u2019da \u201cg\u00fcl\u00fcs\u0327 tasar\u0131m\u0131\u201d yapan bir telefon aplikasyonuna kadar genis\u0327 bir yelpazede is\u0327ler ilerliyor. T\u00fcrkiye\u2019de ise \u00c7anakkale ve Bursa\u2019n\u0131n s\u0327ehir markalas\u0327mas\u0131 projelerinin lansman haz\u0131rl\u0131klar\u0131 devam ediyor. Bir bas\u0327ka lansman da Ey\u00fcp Sabri Tuncer\u2019in yeni markalas\u0327mas\u0131yla ilgili.<\/p>\n

Hayat bir maraton ve ben de kos\u0327maya devam edeceg\u0306im. Tabii pandemi hepimizin hayata bak\u0131s\u0327\u0131nda kritik k\u0131r\u0131lmalar yaratt\u0131. Daha ger\u00e7ek\u00e7i ama bir o kadar da duygusal olduk. Odag\u0306\u0131m\u0131z\u0131 is\u0327ten i\u00e7e \u00e7evirdik. Hassaslas\u0327t\u0131k. I\u0307s\u0327imizi, \u00e7al\u0131s\u0327anlar\u0131m\u0131z\u0131 daha dog\u0306ru, verimli ve sorumlu s\u0327ekilde kullanmay\u0131 \u00f6g\u0306reniyoruz. Bir t\u00fcr hayat optimizasyonu yap\u0131yoruz hepimiz. Daha \u00e7ok deg\u0306il ama daha iyi insanlarla ilerlemek, daha dog\u0306ru is\u0327ler yapmaya devam etmek istiyorum. Pes\u0327inden \u2018I MEAN IT\u2019 diyebileceg\u0306im is\u0327ler.<\/p>\n

\"Latin

Latin Art in Los Angeles sergisi, Emrah Y\u00fccel<\/p><\/div>\n

\"Ey\u00fcp

Ey\u00fcp Sabri Tuncer ikonu, Emrah Y\u00fccel<\/p><\/div>\n

\"Gaziantep

Gaziantep \u015eehri ikon tasar\u0131mlar\u0131, Emrah Y\u00fccel<\/p><\/div>\n

\"MyGini

MyGini karakter geli\u015ftirilmesi ve isimlendirme \u00e7al\u0131\u015fmas\u0131, Emrah Y\u00fccel<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye\u2019den Hollywood\u2019a uzanan bir yolculuk\u2026 \u00c7al\u0131\u015fmalar\u0131yla uluslararas\u0131 alanda bas\u0327ar\u0131l\u0131 ileti\u015fim tasar\u0131mc\u0131s\u0131 Emrah Y\u00fccel ile ilham verici hayat hikayesini ve yapt\u0131klar\u0131n\u0131 konu\u015ftuk. R\u00f6portaj: Burak Becan 26\/05\/2021, \u0130stanbul Emrah Y\u00fccel\u2019in ser\u00fcveni, 1995…<\/p>\n","protected":false},"author":2,"featured_media":227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"\n\u0130yi bir fikrin \u2018iyi bir fikir\u2019 oldu\u011funu d\u00fc\u015f\u00fcnenlerdenim – Medyada Emrah Y\u00fccel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emrahyucel.media\/iyi-bir-fikrin-iyi-bir-fikir-oldugunu-dusunenlerdenim\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0130yi bir fikrin \u2018iyi bir fikir\u2019 oldu\u011funu d\u00fc\u015f\u00fcnenlerdenim – Medyada Emrah Y\u00fccel\" \/>\n<meta property=\"og:description\" content=\"T\u00fcrkiye\u2019den Hollywood\u2019a uzanan bir yolculuk\u2026 \u00c7al\u0131\u015fmalar\u0131yla uluslararas\u0131 alanda bas\u0327ar\u0131l\u0131 ileti\u015fim tasar\u0131mc\u0131s\u0131 Emrah Y\u00fccel ile ilham verici hayat hikayesini ve yapt\u0131klar\u0131n\u0131 konu\u015ftuk. R\u00f6portaj: Burak Becan 26\/05\/2021, \u0130stanbul Emrah Y\u00fccel\u2019in ser\u00fcveni, 1995...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.emrahyucel.media\/iyi-bir-fikrin-iyi-bir-fikir-oldugunu-dusunenlerdenim\/\" \/>\n<meta property=\"og:site_name\" content=\"Medyada Emrah Y\u00fccel\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/emrahyucel.losangeles\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-26T13:18:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-21T11:55:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.emrahyucel.media\/img\/campaign_iyi-bir-fikrin-iyi-bir-fikir-oldugunu-dusunenlerdenim-emrah-yucel.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta 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